Up-fuse is a lifestyle brand and social enterprise, based in Cairo, that promotes a sustainable and eco-conscious lifestyle by designing and producing environmentally and socially responsible bags and products that support local communities in Egypt.
Being one of the leading eco-design studios in Egypt, Up-fuse was founded by Yara Yassin and Rania Rafie, both Product Designers have developed techniques to upcycle plastic bags transforming them into high quality bags and accessory products.
Every product is handmade with unique colours and patterns, carrying stories that connect our customers to our producers. In cooperation with “Roh El Shabab” NGO in Cairo, we value transparency in production and working conditions while promoting the skills and talents of local artisans.
Read more about the Artisans here