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Up-fuse is a social enterprise, based in Cairo, that promotes a sustainable and eco-conscious lifestyle.

Up-fuse was founded in 2013 by Rania Rafie and Yara Yassin in Berlin, Germany. Both Egyptian product designers are crazy about traveling and sustainability, so they decided to use their passion for design and their aversion of over-consumption to come up with a holistic approach that supports local communities, while raising environmental awareness and decreasing waste; turning challenges into opportunities.

Hence, at Up-fuse, we design and produce bags with a design edge, made out of upcycled plastic bags and other environmentally friendly and locally produced materials. Every product is handmade with unique colours and patterns, carrying stories that connect our customers to our producers. In cooperation with local a NGO in Cairo we value transparency in production and working conditions while promoting the skills and talents of local artisans.

Read more about the Artisans here

"We are working on encouraging the use of eco-friendly and upcycled materials, merging between sustainable products, genuine design and social responsibility."