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"We are working on encouraging the use of eco-friendly and upcycled materials, merging between sustainable products, genuine design and social responsibility."

Up-fuse is a lifestyle brand and social enterprise, based in Cairo, that promotes a sustainable and eco-conscious lifestyle by designing and producing environmentally and socially responsible bags and products that support local communities in Egypt.

Being one of the leading eco-design studios in Egypt, Up-fuse was founded by Yara Yassin and Rania Rafie, both Product Designers have developed techniques to upcycle plastic bags transforming them into high quality bags and accessory products.

Every product is handmade with unique colours and patterns, carrying stories that connect our customers to our producers. In cooperation with “Roh El Shabab” NGO in Cairo, we value transparency in production and working conditions while promoting the skills and talents of local artisans.

Read more about the Artisans here

Meet Our Team

Rania K. Rafie
Co-founder & Managing Director
Holding a bachelor’s degree in product design, Rania believes she can use her knowledge to make the world a better place. She is interested in upcycling, sustainability, and design. Being just 27 years young, she is not only a woman entrepreneur managing a growing business, but also a mum to our youngest team member: baby Adam (and really, sometimes she is managing us, too!). With her positive energy and natural Business gene, she brings “order to the chaos.” Rania loves a happy and relaxed atmosphere, so better not spread negativity around her!
Yara Yassin
Co-founder & Design Director
Yara Yassin is a 27-year-old designer and woman pioneer. Ever since she enrolled in the International Organization for Migration to empower women on the borders through product design, Yara has found her passion for sustainability. In fact, Yara has enough passion, energy and ideas for multiple entrepreneurs! She is very eager to get things done. So, if you want to make her happy, always reply to her quickly (or in German, which she speaks “fluently”). Being the public speaker that she is, one of Yara’s favourite memories is speaking at the “Women Now” conference at the World Bank in Washington.

Lama El-Khawanky
Product Designer & Production Manager
Lama is responsible for the “magic” happening in our studio. She designs bags, booths, or anything that needs to be designed! We also secretly call her our Social Media Manager (she really has multiple talents!). Lama is as creative as she is a strong character who knows exactly what she wants. She won’t beat around the bush, but will tell you directly if your idea works or not. When Lama is not designing, you can find her eating, exercising, or just hanging out (next to the AC!) and, again, eating!