Make a positive change.
The process of producing one item is long: Starting with ideas and designs, continuing with the selection of the right (sustainable) materials, the collecting, cleaning and recycling (upcycling) of the plastic bags all the way to sewing and finishing the bag with its final touches. Along the production process, we follow our ethical approach: Support local and fair production, solve pollution issues, create awareness.
Our Social Impact
We love and respect people. It is important to us to make a positive change, not only environmentally but socially. Behind each item we create stand people, who we value and know personally. Garbage collectors, artisans, designers, sewers are ALL part of Up-fuses’ local production.
Up-fuse works with the local NGO “Roh El Shabab” in Manshayet Nasr (the “Garbage City” in Cairo). Up-fuse in collaboration with the NGO, teaches youth and women the upcycling technique as a craft to generate an income for their families. A part of our revenue goes back to the NGO to support its activities as providing education and health awareness to the Mansheyet Naser community. Currently 16 women work for Up-fuse to create our recycled material.
Furthermore, Up-fuse bags are sustainably produced in our in-house workshop by our talented local sewers. We constantly work together to develop and improve new products and designs. All our fashion items are produced locally.
Our Environmental Impact
We believe that small actions can make a big difference.
We love and respect earth. With plastic bags taking 1000 years to decompose, it is one of the main environmental issues around the globe. Especially in Egypt, we are facing daily pollution to an extreme extent – and therefore we need to make a change.
Up-fuse has developed techniques to upcycle plastic bags, transforming them into sustainable fashionable bags and accessories. Reducing waste also means reusing existing waste. One bag we produce can hinder almost 30 plastic bags from being thrown away. For this reason we collect used plastic bags from “Garbage City” with the NGO “Roh El Shabab”. Secondly follows the recycling or “upcycling” process. After cleaning the plastic bags, we create a reusable, sustainable material – our uniquely coloured material “Sabi.
All our products are composed of upcycled plastic bags and other sustainable materials.