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We’d like to thank all of those who’ve supported us to spread the word! If’d you’d like to feature Upfuse, feel free to contact us on

Here’s a list of the press releases we’ve had so far:

Mubadirat: Meet Rania Rafie from Up-fuse

"Young green entrepreneurs from six Mediterranean countries received TheSwitchersFund OSCE GEMS Award in Vienna."

23. April 2018 featured in switchmed. Up-fuse received the OSCE GEMS Award for being green and social entrepreneurs. Read more about Up-fuse’s trip to Vienna here.

"The Story Behind Up-fuse". An Interview with Wyld Grass that answers all the questions you were wondering about.

10. August 2018 published on Wyld Grass. What is the story behind Up-fuse, what are the bags made of and how eco-friendly are we? Find out more about how we function as a brand at Wyld Grass.

Up-fuse Morphs Upcycling and Eid Festivities Together

Covered by Daily News Egypt, Up-fuse collaborated with Al-Ismaelia For Real Estate Investment to decorate Kodak’s Passageway in Downtown Cairo with upcycled material for Eid Al Fitr 2016

ps: You can read all about the day of setting up the danglers in our blog here too!

Plastic to Fashion: 4 Brands Keeping Waste Out Of The Landfills

Another blog by our dear friend Natalie Kay Smith (Sustainably Chic) featuring global fashion brands that reduce plastic waste.

#whomademyclothes Sparks a Fashion Revolution in Cairo covered Up-fuse’s Launch Event – SS ’16 Collection, under the theme of Ethical Fashion, during Fashion Revolution Week.  You can read our blog about Ethical Fashion

Conscious Consumerism

What Women Want covered Up-fuse’s Launch Event – SS’16 Collection, under the theme of Ethical Fashion during Fashion Revolution Week

بالصور.. "يارا ورانيا" فتحوا خط إنتاج "شنط حريمى" من أكياس الزبالة

Youm El Sabea (Youm7) featuring Up-fuse’s as sustainable products that turn “Trash” into beautiful women bags

شركة ناشئة مصرية للأزياء يجب ألّا تغيب عن ناظريك (15
15 Emerging Egyptian Fashion Brands) by Wamda

Wamda featuring Up-fuse as one of the 15 emerging local brands, and one of the few that carries sustainable and social aspects

Mada Market '16 Edition: Seeing Design in All Things

Up-fuse participating in Mada Masr’s market ’16 edition, showing all the local and sustainable talents

Up-fuse: Look Chic, Save the Environment, and Support Local Brands

Wamda featuring Up-fuse as one of the 15 emerging local brands, and one of the few that carries sustainable and social aspects

Sustainably Chic's Blog Feature

On 08/02/2016 Sustainably Chic’s Blogger, Natalie Kay Smith, fell in love with our tote bag and featured us in her blog. Check it out, and take a look at all the other sustainable brands!

Cairoscene's Entrepreneur's Guide

“The Entrepreneur’s Guide: The Who’s Who of Egypt’s Start-up Ecosystem” on 02/11/2015 Cairoscene featured Up-fuse as one of the fresh start-ups emerging from Cairo that was supported by Injaz Egypt

Switch Med, an initiative supported by the EU, connects stakeholders around the Mediterranean to scale-up social and eco-innovations. We were happy to be selected as one of the sustainable brands (one of the “Switchers“) and participate in Switch Med Connect in Barcelona, from 29th – 30th October 2015 representing Egypt.

Cairoscene's featuring Upfuse's new collection

Cairoscene featuring Up-fuse’s new Twin Backpacks collection and journey. Read about our inspiration behind launching these sustainable bags

25 Entrepreneurs Under the Age of 25

“25 Entrepreneurs Under the Age of 25” published on 24/08/2015, Cairoscene gathered 25 young Entrepreneurs in Cairo, and Up-fuse was one of them! Representing green and social entrepreneurship.

What A Mission featuring Up-fuse (Refuse before rebranding)

Melanie Akerboom’s “What A Mission” Blog about social entrepreneurship, featured Up-fuse (Refuse before re-branding). Check her online platform here

Trennt Magazine in Germany featuring Up-fuse

Trennt Magazine from Germany featuring Up-fuse in their edition